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Long ago, in the shadowy reaches of the Navori Mountains, there lived a mage of unmatched power: the Mortal Mage.
She was a master of all elemental magic, fire, water, air, and stone. But it wasn’t her extraordinary power that made her a legend. It was her desire to create something truly unique: new beings unlike anything the world had ever seen.
For centuries, the Mortal Mage had wandered through the realms, witnessing wars, bloodshed, tears, and fear. Disillusioned by the world she had come to know, she eventually withdrew from it, settling in a hidden cave untouched by time.
It was there that she decided the time had come to create her Mortals.
Using her magic, she summoned the Mortals and welcomed each one with open arms, embracing them as her own children. She taught them everything she knew, beginning with the most important lesson of all: how to live together in harmony and peace.
And so, the Mortals were born.
Mortals is a fast-growing intellectual property (IP) brand built around a collection of 1,300 digitally hand-drawn NFTs created by an indie art studio. Launched in November 2025 on MagicEden, the collection began its journey on Monad before moving to Ethereum, where it will live forever.
In a remarkably short time, Mortals has begun attracting global attention and expanding its presence across both Web3 and the real world. Digital art continues to evolve, yet it still struggles to receive the recognition it deserves as fine art. Mortals exists to help change that narrative.
We envision Mortals as a hub for art, vibes, memes, alpha, and endless possibilities.
Basically, a place where creativity and financial opportunity can coexist.
We consider ourselves fortunate to have access to the connections, resources, network, and funding needed to bring Mortals to life. But we know that thousands of talented digital artists lack the same advantages. Many have the creativity and ambition to build something meaningful on-chain but are held back by limited resources and a lack of connections. We want to help change that, too.
Art is our foundation, and it is our greatest strength. We believe digital art deserves a place alongside other recognized art forms, and we are committed to doing our part to make that happen. Our ambition is to build Mortals into a recognized IP brand, with art at its heart.
We also aim to build a thriving Web3 community of artists, art lovers, and collectors. Somewhere along the way, NFTs lost much of their original focus on art. We believe it is time to bring that focus back.
With the support of our community and the dedication of our team, we want Mortals to become the home of cute, authentic, and genuinely artistic creations in Web3.
Minting was only the first step in our journey. From the outset, we focused on delivering value to our holders through exclusive whitelist opportunities and alpha calls. We organized NFT swaps and auctions inspired by traditional auction houses, and we plan to introduce digital art contests with rewards. But while community initiatives and Web3 opportunities are important, our primary focus will always be on showcasing Mortals through physical art exhibitions at prominent galleries around the world.
Our first real-world art exhibition took place at the renowned GGLB gallery in Laguna Beach, California, from May to June 2026. Over three weeks, thousands of visitors came through the exhibition and discovered the world of Mortals.
Our second real-world exhibition opened at Toro Karakoy Gallery in Istanbul, Turkiye, in August 2026. Due to strong public interest, the exhibition was extended multiple times and remained on display until end of October 2026.
During these exhibitions, Mortals introduced innovative sales formats that combined physical artworks with their corresponding NFTs. All proceeds from these sales were distributed to our holders through raffles. We intend to continue this approach at future exhibitions.
While expanding our physical presence across the art world, we also took another step forward by introducing 3D versions of our NFTs. Holders can now enjoy and use their Mortals in both 2D and 3D formats, according to their preferences.
Our growing presence across Web2 and Web3 has also attracted interest from prominent institutional investors and high-net-worth individuals. Most recently, Adam Weitsman joined the Mortals ecosystem as an investor. There is one way to invest in Mortals: by acquiring Mortals NFTs.
We believe our journey will continue to attract new collectors and investors as the brand grows. More exciting developments lie ahead. Stay tuned!
Our third art exhibition will take place in New York. From there, we aim to continue our journey to Dubai, Paris, London, and beyond. We are already in discussions with galleries across our network and are working to bring Mortals to new countries and audiences. Beyond showcasing our own collection, we also want to connect galleries with art projects from different blockchains, helping them bring more digital art into the physical world.
Our foundation will always be art. We believe great character brands begin with a strong artistic identity, which is why art-related merchandise and limited-edition collectibles are natural extensions of our vision. Among these, figurines will be our first priority. We are already in discussions with toy manufacturers to explore production opportunities.
We believe figurines offer the best way to capture the unique details, personality, and artistic character of Mortals. Our initial releases will focus on art collectors and enthusiasts, with limited-edition pieces that reflect the craftsmanship and identity of our creations. Plushies and other products may follow as our brand evolves.
Over time, we aim to reach broader audiences through new products, storytelling, and creative experiences, while staying true to our artistic roots.
